Errmm...I don't likey very muchy...!
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Firstly, where was the country’s involvement in the development of this logo? Where was the crowd sourcing? Where was the debate? Where were the “trendy and innovative” agencies such as Saatchi & Saatchi and DDBO when it came to the development and design of the logo? I feel completely disgruntled about the end result as, in my personal opinion, has finished up being somewhat sub-par in regards to whatever image or branding South Africa has “OK’ed” in the past!
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Secondly, couldn’t we have moved beyond using the South African Flag? Don’t get me wrong, I love our flag and the national colors, but this logo appears to have been designed by a 1st year graphic design student…it’s crap…there, I said it, do something about it! With the World Cup looming over South Africa, is this the best we can do as a nation…? I hope this gets recalled before the WC2010 begins! It’s more than just a reflection on our creativity as a nation, it’s speaks volumes for the intercommunication between politicians and the people of South Africa, never mind the creative’s who should have been behind the drive for a better, more sophisticated branding for us as a nation!
Sadly in the end, I think that this could be the final word for the country’s branding options…I hope that this article and the response that it hopefully drums-up will influence the powers that be to re-evaluate the logo and eventually put a better spin on things!
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Wait...maybe if they represented it like this...
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Cornering Chevron FAIL...x 3!!!
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No...that looks even worse!
...what about this...???
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Absurb Dead-End Chevron FAIL...!!!
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No...another FAIL...!!!
How about trying it like this...?
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FAILZOID!!!
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Epic Fail...again!
Let's face it...it's crap, there are no two ways about it.
Regards
Sour over the Crappy Logo South African
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