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2010/04/01 Fashion: Bringing it BACK!!!
Levi’s® have recently brought back a particularly stylish and favourite style of jeans that supposedly went MIA over the last two years. I am not sure of the exact reasons for the style or cut being discontinued…possibly to create demand for the particular cut or possibly just to irritate, us, the loyal patrons of Levi’s®, who knows?

What I do know is that I’m literally over the moon that they’ve brought them back…! Fortunately they are the only cut that actually fit me as perfectly as a decent pair of jeans should fit a guy! Now this might sound odd coming from a guy, but a good pair of jeans is essential for any male wardrobe…yes…you heard me, I said the word “wardrobe”…! In this day and age, if you haven’t already encountered the “metro-sexual” man you could possibly be one yourself! Levi’s® have been clever enough that over the year they have remained constant with their “down to earth” styling and jean cuts, but are now slowly but surely beginning to appeal to a broader male market which includes this “metro sexual male” and this s perfectly demonstrated in their updated version and cuts of their 797 range. They way they have altered this cut is by including design features such as additional stitching, patterning and sewn patches to the jeans. What makes those elements “metro sexual” you say…? Well, think about it…if you had to show a member of the “school of hard knocks” (someone from the older generation of jean wearers) what they thought of the additional stitching, patches and patterning…and I guarantee you that 9 out of 10 “roughnecks” will ask the simple question of “why”…! And the answer can be animated with a *shoulder shrug* because the answer is that there isn’t one…the additional styling, the stitches, the patches and everything else that goes with the “metro sexual” styling is completely and utterly unnecessary…!
Back to the Future...okay, not really...!
Back to the Future...okay, not really...!

Back to the issue of Levi’s® and what they have done in the last 6 months. Levi’s® launched the “Bring It Back” campaign which, with the use of viral and social media driven marketing influenced the Levi’s® consumer base to tell them as a company what they’d like to be brought back in terms of their product range. The viral campaign has gone nation wide and there have been some strange requests to Levi’s®, some of which include the likes of “MacGyver” and “Airwolf”…oh yes…the classics…unfortunately Levi’s® doesn’t have the power to turn back time, but they do have the power to bring back particular cuts of the jeans…!
Your guess is as good as mine...I'm just so happy they're back...!
Your guess is as good as mine...I'm just so happy they're back...!

The “re-birth” of the 507 is the culmination of months of campaigning and I can testify as a Levi’s® patron, the various washes (washing techniques to create alternative shades for the same cut) they have re-introduced look amazing…! Maybe it’s time you took a trip to Levi’s® and updated those rags you still call jeans!

This is directly quoted form the Facebook Group, which accounted for the majority of their viral marketing and crowd sourcing campaign:


The official images released by Levi's - 507 Bootcut
The official images released by Levi's - 507 Bootcut

“You asked Levi’s® to bring back an old favourite – the 507 bootcut - and we listened. Do you have another favourite that should make a comeback?

Leave a comment on the wall telling us what you think deserves an encore, and you could win a pair of Levi’s® 507 jeans as well as Levi’s® shopping vouchers.

And who knows? We may just be able to persuade someone else to bring back a classic. If there's enough enthusiasm, we'll certainly try our very best.

In the meantime, you can get your hands on a pair of Levi’s® 507 jeans, available exclusively at Edgars and Markham stores. Competition runs till 2 April 2010, winners will be announced every Monday in this group.”

THE LEVI'S® HERITAGE


In 1853, a Bavarian immigrant by the name of Levi Strauss founded a dry goods company in San Francisco based on ethical conduct and social responsibility. Today, 150 years later, LS&CO. has evolved into a global organisation that aspires to be the leading marketer and distributor of the most appealing and widely worn casual clothing in the world. LS&CO. currently operates in 110 countries globally and has a storied and distinctive past as an employer rooted in its values of empathy, originality, integrity and courage.
Writer, David Alves 




Lingering Lingerie from Anne-lize
2010/08:Anne-lize's lingering lingerie!